"Customer Case Studies Writer Jim Callan" |
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Jim Callan is sole proprietor of Callan & Associates. He finds that his bachelors and masters degrees in mathematics and computer science give him a foundation for writing customer case studies for the high tech industry. Plus, for 25 years before founding his company in 1993, he worked for several hardware and software companies. This background in the high technology industry in "invaluable" to him in interview technical users and writing accurate accounts for customer studies. Also, Callan's experiences in Marketing and Sales give him an appreciation of the value of customer success stories for marketingHe knows the points to bring out that will help convince prospects -- plus writes copy that engages readers and makes them want to be the star of his next marketing success story. Jim tried subcontracting extended testimonials to other writers, but soon found that only one in ten other writers even began to be good enough. Now he does all the interviewing and writing personally, to guarantee the quality he delivers. Jim has written over a thousand business case studies for Sun Microsystems, 250 case histories for marketing for Cadence Design Systems and many more for Dell Computers, Novell and other high tech companies. Writing user histories is his specialty, and he says he can always find time to write more case histories for your marketing. Next User Success Story Writers: Gordon and Gordon -- Manuel Gordon and Gordon Graham |