"Customer Success Story Writer Casey Hibbard" |
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Casey Hibbard specializes in writing customer case studies for marketing purposes. She's been a freelance commercial writer since October 2001, but began specializing in user testimonials three years later. Her company Compelling Cases, Inc is a "full-service case study development firm." She providing the interviewing of customers, writing and design of user case histories. According to her in BACK FOR SECONDS by Peter Bowerman, right now the companies using these extended testimonials are smart technology companies -- but that any business to business company and even nonprofit organizations could benefit from using case studies in their marketing. Casey has been a reporter for newspapers and also spent two years as an editor and project manager for a division of the University of California, Davis. She's interviewed such companies as Domino's Pizza, Steinway & Sons and the Orlando Magic. She views her experience as a reporter writing about technology as a plus in her business, since so many customer case studies are written for technology companies. Casey Hibbard's web site goes into a lot of detail about how her company works to find the best customer success stories, interview the happy customer and then write up a user story that really helps you in your marketing and public relationsShe even provides a free ebook for prospective clients, Making Your Customer Success Stories Work for You: A Roadmap for Marketing and PR Managers, which they can quickly download for free. This obviously builds her credibility, as do the many articles she's published on customer success histories. |