"Writer of Case Studies Steve Slaunwhite" |
|
Steve Slaunwhite has been a copywriter writing case studies and other marketing collateral for the business to business market for over 15 years. He's the author of Start and Run a Copywriting Business, now in its second edition, 7 Keys to Creating a Lead Generation Brochure, 101 Writing Tips for Successful Email Marketing, The CMA Guide to Email Marketing, Secrets of Writing for the Business to Business Market program from the American Writers and Artists Institute (AWAI) and Cracking the Case Studies Market, the only book I know of that's exclusively about how to write case studies. According to Steve Slaunwhite, marketing studies from customers are some of the most "fascinating and lucrative" projects he handlesHe explains how to conduct case study interviews and then produce case histories that will please your clients. He is proof that success stories help you sell more of your goods and services to your prospects. They can dramatically increase your closing percentage, because they convince the wavering prospects that yes, you can solve their problems -- because you did it for the XYZ company. Steve Slaunwhite has written that enjoys the process of writing, and of working on many different kinds of projects. Steve had a package for a business to business firm featured in Inside Direct Mail magazine. Steven provides many other services, including copy review and corporate training. |