"Case Studies Writer Joe Thoron" |
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The first case studies writer I'll spotlight is Joe Thoron. My guess is that Joe is relatively new at this, though not as new as myself. He gives examples of good customer case studies by linking to Apple Computers. He also shows he himself would approach writing an extended testimonial for a virtual PBX telephone answering system for small businesses. Thoron also gives a real life example case history from his own store, Organic Gift ShopHe rewrote their online ad copy and their landing page to reflect the store's appeal to their customer -- and thereby increased sales of an expensive product, helping to increase the store's bottom line profits. Therefore, he's demonstrating his own copywriting and marketing talents, by applying them to his own business, with detailed success statistics of how he increased sales, conversions and therefore net profits. He also presents a user success story of the work he did for Jill Konrath, a nationally known sales trainer and speaker. He goes into detail about how he helped her redesign her web site to increase sales of her products and increased her speech bookings. Also, he's written four nonfiction books for children. Joe gives a free initial consultation and guarantees his work. |