"I Write Case Studies that Sell Your Products and Services"by Richard Stooker |
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Because I'm the unusual writer who can both: 1. Tell compelling stories 2. Sell Writing good case histories combines storytelling with an awareness of what will convince your prospect that you are the solution to their problem. I'm a fiction writer who's been paid good money by professional magazines to publish my fantasy, science fiction and horror short stories. I've also honed my selling skills as a telemarketer and selling cable TV by going door to door. Many commercial writers began their careers as story writers, then switched to make more money. . . but they still hold artsy-fartsy, "fashionable" anti-business attitudes. This blocks their ability to present your product or service in the strongest possible light. Most other commercial writers began their careers as sales people. They have a strong awareness of what prospects want to know to buy your product, but lack the technical skills to flesh out your product or service's success story. What's more, thanks to my direct marketing background, I write your in-depth customer testimonials in a particular way that I've never seen mentioned by other case study writers. I recently read a book devoted to case study writing by a well-known B2B copywriter. He didn't mention this secret. It's obvious marketing to me. Maybe so obvious to him that he forgot to mention it. Yet this powerful direct marketing technique makes your case studies and customer success stories super-powerful, because it deliberately blends in with and strengthens the rest of your marketing. Just call me, Richard Stooker at (636) 394-2052 or -- better yet, because I use the Internet more than the telephone -- email me at: Rick@InfoRingPress.com for your free consultation on how you can use case studies to improve your marketing results. |